Have you prepared your online store for black Friday? Black Friday is one of the biggest shopping days of the year. You need to make sure your store is ready so you do not lose any potential sales. If you plan on having any special offers like free shipping, that is the day to do it. Also, go through your website and make sure everything is working properly. Test your shopping cart,systems, etc. I would also recommend that you keep an eye on the website during that day as well. Most companies are off on that day, but keep an eye out on your web site as that is one of the most important days for your business even though it isn’t for most companies. If you haven’t been processing credit cards with your current provider for very long, check with their risk department about temporarily increasing your volume for the splurge in sales or simply talk to them about the volume you expect to reach and make sure they are ok with it. Lastly, Amazon is doing black Friday deals all day next week. I think that is a great idea, as you can test different offers out before the big day, plus you will be extending your big sales day beyond one single day as your sales will increase for the entire week.
Heartland’s CEO Steven doesn’t believe there is such a thing as secure software and probably will never be. Steven learned the hard way when he was brought on board at the company to find out that their network had been compromised for months and millions of credit card numbers had been stolen. The actual numbers are unknown, but the fact that they process more than 100 million transactions a month for more than 250K merchants, that should almost guarantee it has been among the largest breach in history. They lost more than 500 million due to the breach. The credit card processing giant has announced that they have plans to develop and release software and hardware to implement end-to-end encryption to ensure the data’s security from point a to point b. According to Steven, end-to-end encryption has been avoided for many years mainly because of the cost. Due to all the breaches in the past few years, the industry may have no other choice but to embrace it and absorb the expense. The TJ max breach a few years back is another large breach that has also helped bring attention to implement this type of encryption. I personally think encryption is important, but it is vulnerable like anything else. If hackers want something, you can’t stop them. You simply try to stay ahead of them and beat them at their own game.
Ingenico, a payment solutions provider has partnered with the best provider for automated in-flight solutions to provide processing services to airlines via satellite communication. Ingenico’s new iPA280 is the key piece of this solution, providing robust and secure wireless transactions. When it comes to , Ingenico is not know to be the leader. Nurit & Verifone have the market share in this segment. The IT company Ingenico will be using is called Avit. IATA said that the airline industry loses around 1.4 billion annually in fraud. Ingenico is hoping to help the airline industry limit this with their revolutionary new product for in-flight processing. They stated the partnership will also maximum revenue opportunities while reducing transaction settlement time.
Steve Case’s Revolution Money company is being purchased by Amex and I find this to be interesting on several levels. The company was founded by Steve Case, who co-founded American Online. The company’s entire core business philosophy has always been about eliminating Interchange and creating a new, lower cost pin-based transaction network. They were successful at it and it does save the merchant a lot of money on expenses since their pin-debit costs is a fraction of Interchange. However, acceptance hasn’t been widespread. You also must remember that Visa & MasterCard have been around for decades and it has taken them years to become the size they are now. I do not believe they are worried or ever were about this company’s product. If it ever became of size, then I think they would take a second look. The ironic thing is that Amex is buying the company. Amex handles the entire process. The are not only the issuer of their cards, but they are the acquirer and merchant account provider. So now, you have a company that has been charging Interchange fees, which has ironically always been higher than V/MC, purchase a company who’s product has been against Interchange and created something at a fraction of the price. Amex is the last company I would ever expect to buy them out.
Many merchants want the government to get involved by forcing Visa/MC to reduce their fees or Interchange cost in other words. However, a government watchdog said this could actually end up hurting consumers in the end. Merchants would save some money on their fees, but it is doubted that any consumers would see any drops in their cost of goods. You would also see banks adjust their programs when issuing cards, such as eliminate or reduce all the rewards programs currently available. The important thing to remember is card issuers use Interchange funds to cover the rewards programs they offer and cover cardholders who default. There has been another country that tried to govern Interchange and it turned out to backfire on them. I believe it was Canada or Australia, but do not recall exactly. I also feel card usage would also decline and because of how consumers live beyond their means, merchants would actually have less sales because consumers would be charging less. If you look at everything else the government has ever tried to intervene with, the consumer never comes out ahead. It would have always been better if they simply stayed out. Politics simply do not mix well.
Would you like to improve your site’s usability to increase your conversion ratio? Have a great organized web site is very important. Lets pretend you walked into a retail store. Would you shop there or stay long if there was clutter everywhere? The isles were not lined up well, stuff on the floor, product mixed in with each other, etc? Of course not! This doesn’t change when consumers shop online! The 8 second rule is something the industry refers to as when a visitor comes to your site, we all generally take about 8 seconds to decide if we are going to stay or not. Feedback – you can obtain reviews from other people for as little as $1. Amazon has a service called Mechanical Turk that includes thousands of people willing to do a review for you for cheap. Another tool is Google website optimizer. It lets you test various versions of your sites or particular pages to see which one performs better. Once you make some improvements on your site, your sales volume could go up a lot. The downside to that is you will have higher fees, but the good part of that is it means you have more sales!
Here is a review on the Boss Cart shopping cart service. The company is headquartered in the UK and has around 10K users. Kevin, the CEO gave the Interview. Boss Cart started off when the company used to develop a cart specifically designed for each merchant. This would come with a steep cost. Then a few years ago, they decided to create a off-the-shelf product they could sell in the masses that would work for any particular merchant. The cart is license based and users have the freedom to modify the code as they see fit. The cart is a little on the expensive end, at $330. This does include unlimited fixes and support.
Kevin said some of its major strengths is the cart’s versatility, various marketing modules and SEO friendly design. If the cart doesn’t already have a feature and if a enough customers request for it, they will develop it at no extra charge. One big disadvantage is if you are a US merchant, you may find it difficult getting support since they are located in the UK. There are some good news though. They are compatible with most USservice providers. They are running a special at the moment, 15% off discount as a Christmas offer.
Falls county has now introduced another form of payment customers can use to pay their taxes and that is with a credit card. This is a new feature and are still working out some of the bugs. They mentioned you can also pay your taxes on the Internet as well. But you will need your office ID to be able to pay online. The vendor charges a convenience fee to cover the fees. Most merchants are not allowed to by Visa/MC rules, but government agencies are one of the few that can. The only thing that bugs me about this is many charge a higher % than what they actually pay. Or they may be with a provider that is charging them a lot but they do not care as they are simply passing the cost onto the customer.
Fall County residents can also now pay their vehicle registration fees online with a credit card as well. Like Fall County, many counties across the country are adding this capability to their service. Even if you pay online, you will still pay the famous mail-processing and service fees of a few bucks.
There is a recent scam going around that business owners should be aware of. The way the scam works is someone calls the business saying they are with merchant services, the merchant’s company and ask the person that answers the phone if they have ran any credit card transactions that day. The employee may answer with two for example. The caller then informs the employee that there has been a problem with one of the transactions and asks to confirm the information about the cards. Such as the 6 digit authorization number, the amount and the name of the card holder. The caller will ask about the last transaction and then inform the employee they already have that one, it is the other transaction. The caller then asks for the customer’s phone number and the employee then became suspicious. After refusing, the caller became frustrated and hung up. The employee called the card holder and told them that someone actually called them saying they were calling from the store asking her the same information. The way the caller found the customer’s information was that they had their phone number listed in the phone book. The customer said when they called them, their caller ID said the name of the business. The caller then asked them for the credit card number, but the customer refused saying they would come to the store. This is simply one way thieves are trying to obtain customer’s credit card data. If anything, consumers shouldn’t be alarmed as they are not responsible for a dime on any fraudulent transactions if they still have the physical card. If they lose the card itself, then they are liable up to $50.
I recently read an article by someone named Evan and I would like to evaluate a few things they said. The whole article was about the batch fee credit card processors charge. As he explained, a batch is simply a collection of credit card transactions that are submitted for settlement at the end of the end of the day. It is true, that most providers charge a batch fee. Honestly, this is a revenue source for providers, but they also have a cost as well. When you submit the batch, you are accessing the network to submit the data. It really doesn’t matter where a provider makes it’s profit, as long as the bottom line is profitable and reasonable. He talked about Elavon having some great rates with no batch fees. I advise the merchant to simply look at the whole picture before making that decision about any particular company. He did mention that the rate merchants pay include taxes, which is simply not true. He also mentioned merchants pay 3 to 5%, which I think is a very high average. Interchange tops out at around 3%, so if merchant is paying 4 or 5%, then they obviously didn’t shop around much or haven’t done so in a very long time.
He also mentioned a few hundred dollars for an “online terminal”, which he is probably referring to an Internet gateway service. I believe this isn’t very reasonable as well. As I said, look at the whole picture before determining if a company is competitive. Lastly, he mentioned they fund him the same day, which simply isn’t true. No processor does same day funding. It technically takes about 48 business hours to move from the card issuer through the federal reserve to the merchant provider’s account. If you have 24 hour funding, you are essentially receiving the money before they do.