A comparison shopping site is definitely a new concept for the merchant account service industry. Sean, its founder, formed Transfs as a comparison site for merchants that want to easily obtain quotes from multiple companies. The whole site is based on Interchange plus pricing quotes. The merchant enters some basic information about their business and the processors bid for their business. At the end, the merchant selects the processor that have chosen to do business with. Only at that time, the processor will see the merchant’s contact information to finalize the deal. I spoke to Sean about their service and it seems to be doing quite well for them. He mentioned that have had very small merchants doing 20K a month to merchants doing over 2 million a month use their service.