Have you ever wondered if your business should have a blog? For many businesses today, it can be critical for them to reach a certain level, to have a blog for their company. Social media is big business with many consumers today. Depending on your targeted market, this may be a big piece of your business. If so, then you should be all over the social media space. Take merchants like Zappos.com that has a blog, several in fact. It helps create those connections with your customers. Blogs can also be a great way to spread the word about your company and its new products. Blog posts also seem to be indexed by the search engines fairly quickly and rank much higher because of its fresh and relevant content. I reviewed a shopping cart a few days ago that integrates with blogs and social media sites. So if you wanted to focus on selling your new products on your blog, you could integrate their shopping cart into your blog. It also has integrated that would allow to you accept credit cards without ever leaving the blog page. In summary, if your business’ main market is the general public, then you should definitely have a blog. Look at it this way, after giving it 6 to 12 months, if you haven’t received positive results, what have you lost besides some time and energy?