During this economy, shoppers are looking for discounts from Internet merchants and if you don’t provide them, they may abandon their cart. Here are some ways to utilize tools & techniques to prevent this with discount offers. For starters, you want to make sure you reiterate your special offer or discount throughout the web site and not just the homepage. If you do not do this, the consumer may lose interest or forget about the offer before checking out. For example, if you are offering free shipping on all orders over $50, place some type of message or image stating this at the top of all pages on the site. Payment choices – it is best to offer multiple payment choices besides a option. Such as a bill me later type of service, checks or gift cards. Avoid the gotchas with sales tax & shipping charges being added later in the check out process. Always have this displayed and showed before checkout, when they view their cart. You also want to make your customers feel safe and secure. You can do this by displaying your security logos, such as an SSL certificate and that your site has been scanned for security breaches using a service like Mcafee. Lastly, go through your process yourself, as if you were a customer buying one of your products so you can see how it flows, feels, etc.