Is your business ready for black Friday
Posted by: Curtis Stevens on November 21st, 2009

Have you prepared your online store for black Friday?  Black Friday is one of the biggest shopping days of the year.  You need to make sure your store is ready so you do not lose any potential sales.  If you plan on having any special offers like free shipping, that is the day to do it.  Also, go through your website and make sure everything is working properly.  Test your shopping cart, credit card processing systems, etc. I would also recommend that you keep an eye on the website during that day as well. Most companies are off on that day, but keep an eye out on your web site as that is one of the most important days for your business even though it isn’t for most companies. If you haven’t been processing credit cards with your current provider for very long, check with their risk department about temporarily increasing your volume for the splurge in sales or simply talk to them about the volume you expect to reach and make sure they are ok with it.  Lastly, Amazon is doing black Friday deals all day next week.  I think that is a great idea, as you can test different offers out before the big day, plus you will be extending your big sales day beyond one single day as your sales will increase for the entire week.

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