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Need some ecommerce ideas? How about a few of them.
Posted by: Curtis Stevens on November 17th, 2009

Industry insiders give great ecommerce tips all the time.  Here is a list of them for 2009.  Product reviews – they can be a very powerful feature.  Most consumers will buy a product when it has been reviewed by other users, especially when dealing with online stores vs retail.  Information – only ask for the information you must have.  People are reluctant to give out personal information, such as credit card processing data, so only ask what is necessary to sell them your products or services.  Market share – now is the time to ramp up your advertising budget to gain market share.  The economy isn’t doing well, so your competitors are advertising less making this a great time to take over.  PR – always maximize the power of press releases.  It can be great exposure for your company.  Product descriptions – always use unique content when describing your products.  When describing the product, make it sound like a sales presentation, describe the benefits, what will it do for the customers, etc.  Look at big online retailers for examples.  Trust – earn it by keeping your promises.  If you say all orders by 2 PM CST ship same day, be sure to always hold to that as much as possible.  Social media – this can be a great way to stay connected to your customers.  Consumers like to do business with companies that have a relationship with them and this is a great way to get that on a personal level.



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