Industry insiders give great ecommerce tips all the time. Here is a list of them for November 2009. Localize Site – if you are a big retailer, then localize your web site with your retail stores. That way you have the same products available in store as is online. Message above the fold – it is important to keep your important messages at the top, such as newsletter sign up boxes, navigation, reviews, etc. Testimonials – it is always a great idea to post testimonials from your customers. It gives your company credibility when there isn’t a face to face transaction. Help – things are harder for everyone, if you help others, it will come back to you. FAQ – be sure to have a faq page that answers commonly asked questions. Such as if your company takes payments. This not only answers their questions quickly & effectively, but reduces your customer service calls. Goals – always have focused business objectives and clearly define when they have been achieved vs if you should go back to the drawing board. Sophisticated shoppers – do not forget to appeal to the sophisticate users, such as the ones that like to use videos, zoomable images, etc.