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Stop customers from leaving your ecommerce store
Posted by: Curtis Stevens on November 18th, 2009

Are you having a low conversion rate and too many of your shoppers seem to be leaving your store without buying anything? Here are some tips on what you can do to minimize it.  Don’t require registration.  Look at many of your huge online retailers like Zappos.com.  Follow their lead as what they are doing seems to work or they wouldn’t become as big as they are.   Write your product descriptions for humans and not for SEO.  Be careful with too many out of stock items, many times people want to buy today and do not want to wait for you to receive new inventory before shipping.   Have a nice clean homepage that is focused and organized, like josbank.com which has done a lovely job.  If your shopping cart can handle it, provide an estimated arrival date.  This will provide your users with useful information if they are anxious to receive their purchase.  Offer many payment options, such as credit card processing and possibly Paypal and/or Google Checkout. Don’t change negative reviews. If all you have are positive reviews on all of your products, this will look suspicious. Even the best products will have some negative reviews as you simply cannot please every customer, it isn’t possible. Do not display advertising on your site, like Adwords. There are so many reasons not to, like it is unprofessional. Lastly, make it easy for your customers to contact you with any questions, issues or concerns.



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