As the Internet and ecommerce has evolved, the success rate for ecommerce merchants has become more challenging. There are six factors that can come into play. Product line – you must have something unique. You will have a very difficult time selling a product that a lot of other retailers like Amazon sell. Mindset – If you are small company, use that to your advantage. Focus on customer service and their experience when they shop with you. Everything you do with your business matters, including the image you portray. Abilities – if you don’t have the skills to do something, hire someone to do it. By utilizing the Internet that feeds your business, you can find someone who can help you for a reasonable fee. Presentation – as mentioned before, the company image your web site portrays is very important. It must be professional and give the customers an impression they can trust you. Technology – be sure to maximize your use of technology. This includes using a great shopping cart and company to handle your online payments.