Wal-Mart & Amazon seemed to be fighting it out recently when it comes to black Friday & having the best deals. Amazon has always been the leader when it comes to lowest prices on the Internet. But recently, Wal-Mart has kicked it up a notch and are heavily competing in this arena. They are slashing prices on certain products like the easy bake oven and movies. Wal-Mart may cut a price and then Amazon will following, as if they were in a ring fighting for their life. For most ecommerce merchants, this can be a costly and not so profitable tactic. Because of their size, they actually quality for different interchange levels when it comes to them using theirservice. Because they do so many millions per month, they quality for special interchange rates that are only available to large merchants. You can come out a head by simply avoiding the products that the two gorillas have decided to heavily discount. In the mean time, consumers will greatly benefit with never seen before low prices.