Will Fiserv’s new credit card change the landscape
Posted by: Curtis Stevens on December 4th, 2009

Bus_20091201151211_97It appears that Fiserv has created a new credit card by turning it on its side.  Instead of the card being horizontal like it has been for decades, it now printed Vertical.  I think this has a lot of cool factor.  They said they have a trademark on the “Card Collection” name and have over 70 card designs.  Cardholders can even create a card using a photo, which will give it great personalization and faster checks out at times as there is no concern with the merchant if it is a legitimate transaction.  I assume the magnetic strip will work like any other card, so all existing credit card processing machines will be compatible and able to process them without any hiccups.

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