It appears that Fiserv has created a new credit card by turning it on its side. Instead of the card being horizontal like it has been for decades, it now printed Vertical. I think this has a lot of cool factor. They said they have a trademark on the “Card Collection” name and have over 70 card designs. Cardholders can even create a card using a photo, which will give it great personalization and faster checks out at times as there is no concern with the merchant if it is a legitimate transaction. I assume the magnetic strip will work like any other card, so all existing machines will be compatible and able to process them without any hiccups.